Cold Email

How To Use Email Lookup for Lead Generation in 2022

Cody Dufrene
August 11, 2022

In 2022, email lookup will be one of the most effective lead generation techniques for online marketers.

By simply searching for verified email addresses using an email finder, like Icy Leads, you can find out a lot of information about potential customers, including their name, job title, company, and much more!

With this information in hand, you can then create custom content or offers that are specifically tailored to them, increasing your chances of conversion.

Sounds great, right?

But what exactly is email lookup? And how does it work in tandem with lead generation? In this article, I'll walk you through everything you need to know about using email lookup for lead generation in 2022.

Email Lookup - An Effective Way To Find Valid Email Addresses?

Here's a quick question - how do you find someone's email address?

If you're like most people, your first thought might be to check their website or social media profiles.

And while this method can work sometimes, it's not always reliable.

For example, many people use generic email addresses that don't reveal their identity (e.g., while others simply don't list their email addresses on their website or social media profiles.

So what's the solution?

This is where email lookup comes in.

Email lookup is the process of searching for an email address by using only a name, company name, and/or company domain search.

This method is much more reliable than trying to find an email address on a website or social media profile, as it gives you access to verified email addresses that are associated with a specific person or company.

Plus, it's a quick and easy way to find someone's email address without having to cold email them or guess their email address (which can often lead to undeliverable emails).

You must be wondering - what is the bridge between you (who's looking up an email address) and the email you're looking for?

Enter Email Lookup Tools

To get access to the email addresses of others, you need to use an email lookup tool.

Never heard of it? 🤔

An email lookup tool, or an email finder tool, is essentially a search engine designed to help you find someone's email address.

This may sound tricky, but it's a pretty straightforward process.

You simply enter the name of the person or company you're looking for into the email finder, and it will search its database of email addresses to find a match.

Once it finds a match, it will return the email address to you.

It's that simple!

Most email finder tools offer a browser extension that makes it even easier to find email addresses.

For example, with the Icy Leads browser extension, you can simply hover over any name or company on a website and it will automatically display the associated email address (if it's in our extensive database of 700M+ companies and business email addresses).

This is extremely helpful when you're trying to outreach to someone or send them a cold email, as you no longer have to waste time trying to find their email address manually.

There are many different email lookup tools (aka email finders) available on the market, but Icy Leads is one of the best.


Our Email Finder uses a variety of data sources to serve you with pre-verified email addresses in real-time, so you can be confident that you are getting only the accurate email addresses.

Plus, we offer a wide range of other sales intelligence data that can be extremely useful for your lead generation process, such as phone numbers, business development intelligence, social media profiles, and more.

In short, if you're looking for a solid email finder that won't disappoint, Icy Leads is the platform for you.

How Email Lookup Complements Lead Generation

Lead generation isn't easy. It's a complex process that requires time, effort, and lots of planning.

But one thing is for sure - having accurate contact information (such as email addresses) of your leads is essential for successful email outreach campaigns.

This is where email lookup becomes extremely valuable.

Email lookup gives you the most accurate contact information for your leads, so you can start building relationships with them right away.

Once you have a lead's email address, you can start reaching out to them and building a relationship.

You can add them to your email list, send them personalized emails, and even connect with them on social media platforms.

This way email lookup becomes a key element of your lead generation process because it allows you to get the most accurate professional emails for your leads.

Without accurate contact information, you'll be wasting your time trying to reach leads that you can't even contact.

So if you're serious about lead generation, email lookup is a tool that you need to add to your outreach arsenal.

How To Use Email Lookup For Lead Generation

Now that you know what email lookup is and how it can benefit your lead generation efforts, let's take a look at this simple 5-step process that you can follow to use email lookup for lead generation:

1. Identify Your Target Audience

The first step is to identify your target audience. Who are you trying to reach with your outreach campaigns? If you're not sure, take some time to think about your ideal customer.

Who are they? What do they do? What are their interests? Once you have a good understanding of who your target audience is, you can start using email lookup to find their email addresses.

The process of identifying your target audience is a popular marketing concept called buyer personas. It's not simple, but it's worth doing because it allows you to focus your outreach efforts on a specific group of people that are more likely to convert.

2. Build an Email List

Next up, you need to build an email list. Begin by collecting email addresses from your target audience. You can do this in a number of ways, including:

  • Purchasing an email list from a reputable email service provider.
  • Scraping websites for email addresses.
  • Using an email finder tool like Icy Leads.

I recommend using an email finder tool because it's the quickest and most effective way to build an email list.

As I mentioned before, there are many email finder tools available on the market.

Each tool has its own set of features and pricing plans. Some are more suitable for industry-specific lead generation, while others offer a more general email lookup service. 

In my experience, most people who need to find email addresses are either salespeople or recruiters.

If you're a salesperson, you'll need an email finder tool that can help you find the email addresses of your leads so you can start building relationships with them.

On the other hand, if you're a recruiter, you'll need an email finder tool that can help you find the email addresses of potential candidates so you can reach out to them about job opportunities.

So the bottom line is that you need to choose an email finder tool that's suitable for your specific needs.

3. Start Your Email Outreach Campaigns

Once you have built a solid email list of verified emails, you can start your email outreach campaigns.

Email outreach is the process of contacting individuals or companies through email in an effort to build relationships or promote a product or service.

There are many different email outreach strategies that you can use, but the most important thing is to personalize your messages.

Remember, you're emailing people that you don't know, so it's important to make a good first impression.

Here are a few tips to help you get started:

  • Keep your messages short and to the point. Trust me, no one wants to read a novel in their email inbox.
  • Include a personalized message in the email. Mention something that you have in common or why you're reaching out. Don't just say "I saw your website and thought you might be interested in my product."
  • Include a CTA (call-to-action) in your email. Tell them what you want them to do next, whether it's visiting your website, scheduling a call, or taking some other action.

4. Follow Up

If you don't get a response to your first email, don't give up! It's perfectly normal for email campaigns to have a low response rate.

The important thing is to follow up with your contacts. Send them a second email a few days after your first email.

If you still don't get a response, try one more time. Send them a third email a week or two after your second email.

After that, if you still don't get a response, it's probably best to move on.

5. Measure Your Results

Finally, it's important to measure your results so you can see how effective your email outreach campaign has been.

There are a few key metrics that you should track, including:

  • Number of email contacts made
  • Number of email responses received
  • Number of email contacts that responded positively
  • Number of email contacts that responded negatively
  • Number of email contacts that resulted in a sale

By tracking these metrics, you'll be able to see how well your email outreach campaign is performing and make necessary adjustments.

Email outreach can be a great way to shortlist potential contacts for your business. However, it's important to do it right.

Who Can Benefit From Using Email Lookup?

The best part about email lookup is that it can be used by anyone who needs to collect emails.

Whether you're a startup or a large enterprise, there's a good chance that you can benefit from using email lookup.

Here are a few examples of who can benefit from using email lookup:

1. Startups

Running a startup is a tricky business. You have to wear a lot of hats and do a lot with very little.

One of the most important things you need to do is generate leads. After all, if you don't have any leads, you won't have any customers.

Email lookup can be a great way to generate leads for your startup. With email lookup, you can quickly find and verify emails of potential customers so you can reach out to them about your product or service.

Whether you're trying to find the email address of a potential investor or customer, email lookup can help you get the information you need.

2. B2B Companies

B2B companies often need to contact other businesses by email. Whether you're trying to set up a meeting or promote your product, you need to have the right email address.

Unfortunately, it can be difficult to find email addresses, especially if you're trying to contact a large company.

That's where email lookup comes in. With email lookup, you can quickly find the email address of almost any business.

3. Job Seekers

If you're looking for a job, it's important to have the right email address for the right person. 

With email lookup, you can find the email address of almost anyone, including the hiring manager at your dream company.

Once you have the email address, you can reach out and introduce yourself. Who knows, maybe they'll be impressed enough to give you an interview.

4. Service Providers

The service industry is all about relationships and network. Whether you're a freelance consultant or a local business, it's important to stay in touch with your clients.

By using an email finder, you can quickly find the email address of potential clients. You can then reach out to them and offer your services.

5. Solopreneurs

Solopreneurship is becoming more and more popular. As the world becomes more connected, it's easier than ever to start your own business.

One of the most important things you need to do as a solopreneur is generate leads. After all, if you don't have any leads, you won't have any business.

Email lookup can be a great solution for lead generation. Besides helping you build an email list of prospects, robust email finders, like Icy Leads, also provide pre-verified emails.

You can easily verify employee emails, ensuring that you're not wasting your time trying to reach someone who no longer works at the company.

Top 5 Email Lookup Tools in 2022

If you are looking for an email lookup tool, there are many options to choose from. Here are five of the best email lookup tools (or email finders) in 2022 that are sure to take your lead generation efforts to the next level:

1. Icy Leads

Icy Leads

Icy Leads is one of the best email finding tools on the market. With direct server validation, you can be sure that the email addresses you're collecting are valid.

If you're tired of manually verifying email addresses, Icy Leads is the perfect solution. We are one of the very few email finder tools that offer pre-verified emails to our customers without any additional charge.

Plus, with our easy to use interface and powerful Chrome extension, you can find individual and bulk emails in seconds!

Interested in exploring Icy Leads further? You can try out our platform by signing up for a 7-day free trial.


An evergreen favorite, is one of the most popular email finders on the internet.

One of the best things about is that it offers a free plan. With the free plan, you can find up to 75 email addresses per month, making it ideal for starters.

If you need more than that, you can sign up for one of their paid plans.



A paradise for salespeople,, just like Icy Leads, is an all-in-one sales intelligence platform that offers a variety of features, including email lookup.

Snov's email finder tool is one of the most powerful on the market. It offers powerful features like customized searches, direct server validation, and bulk searches.

Plus, with their Email Drip Campaigns feature, you can automate your outreach and follow-up process. This is a great way to stay in touch with your prospects without spending hours on manual work.

4. Voila Norbert

Voila Norbert

Voila Norbert is another email address lookup tool that's been around for a while. It offers 50 free lookup credits on new sign ups.

The thing I love most about Voila Norbert is that they follow my favorite email finding sequence - prospecting, verification, and enrichment.

With their verification feature, you can be sure that the email addresses you're collecting are valid. It's a great way to avoid bouncing emails and wasting time.

5. Lusha


Lusha is a good email lookup tool that's specifically designed for B2B salespeople. It offers a wide range of features that are geared towards sales and marketing professionals.

Lusha offers two main products: an email finder and a contact information finder.

The email finder is a Chrome extension that collects professional emails directly from LinkedIn.

The contact information finder is a web-based tool that allows you to find specific business profile data for a given company.

Overall, it's a great tool for salespeople who are looking to quickly build their B2B leads list.

Final Thoughts

Look, lead generation is always going to be the single most important thing you can do for your business.

If you're not generating leads, you're not going to have any customers. And if you don't have any customers, you're not going to have a business.

The only thing you can do is to find the right tools to make the process easier. And that sums up my entire purpose for writing this blog post.

For me, email lookup is one of the most powerful lead generation tools one can use. I believe that if you're not using email lookup in your lead generation efforts, you're missing out.

I hope this blog post has given you a better understanding of how email lookup works and why it's such an important tool for lead generation.

If you're interested in trying out Icy Leads, remember that we offer a 7-day free trial. No commitment; cancel anytime.

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